Reinforcing Steel.
Reinventing Identity.

Clients

Acier Cartier

Year

2017

Project

Structure d’Acier Cartier is a leader in steel structure manufacturing, renowned for managing technically demanding projects across local and international markets. In 2017, they approached us to modernize their brand identity to reflect their precision, scale, and industrial expertise. Their previous logo—though rooted in heritage—no longer aligned with their innovative capabilities and market ambitions.

Ambition

We aimed to create a bold, enduring identity system that reinforces Cartier’s reputation as a high-performance steel expert. The challenge was to distill their complex, engineering-driven offering into a clean, powerful brand expression—one that could flex across worksites, digital platforms, and corporate materials.

Services

  • Brand Identity
  • Brand Logo
  • Brand Strategy
  • Visual Identity